Add motion to a visual design

Finish the static frame first

Motion magnifies layout problems. Confirm screenshot crops, text wrapping, spacing and layers before opening Motion. A viewer should understand the asset on a paused frame.

Animate the whole design or individual elements

1. 1Open Motion and choose Whole design when one motion style should choreograph the full composition, or select a layer to animate that item independently.
2. 2Choose a style from Choreography, Entrance, Ambient, Emphasis or Continuous. Use a subtle float for polish, a reveal for an introduction, or a stronger sequence for a launch moment.
3. 3Choose a Feel to set the strength and speed together. For an individual layer, Fine tune timing can add a start delay and choose Once or Loop; supported choreography styles can also animate the item out at the end.
4. 4Stagger related elements in a logical reading order: product, headline, proof and call to action. Reset an element to the canvas default when it no longer needs its own timing.
5. 5Preview the complete loop several times and remove any movement that distracts from the product screen.
6. 6Choose GIF for broad, simple looping playback or MP4 for smoother color and longer motion.

Edit a 3D device motion template

The motion library includes iPhone, iPhone Duo, MacBook, laptop, iPad, Pixel and desktop scenes with preset turns, folding, floating and opening movements.

1. 1Open a device motion template, select the device and replace its demo screenshot in Media. Crop the image to keep the important interface visible.
2. 2For iPhone Duo, open 2 screens. Open display uses one wide screenshot across the inner display; Outer cover uses a portrait screenshot. Each numbered card has separate Replace and Crop controls.
3. 3Choose the device finish and background, then adjust device-motion duration to 4, 6, 8 or 12 seconds. Preview the full movement to check every visible screen and angle.
4. 4Export GIF or video for the moving version, and save a static image for a poster or still placement. Clean motion exports require Pro; the Launch Pass covers static images.

Avoid common motion export surprises

• A design needs actual motion before GIF or video is meaningful; add motion if the export panel sends you back to the Motion tab.
• Video elements must be exported as video. A still or GIF path cannot preserve a playing clip.
• Keep the export panel open while frames render. You can request cancellation, but closing mid-render discards the in-progress file, not the design.
• Inspect the downloaded loop for its first and last frames, text sharpness and file size at the real placement.