Use a template or start from scratch

Start with a template when the structure is undecided

Templates combine a canvas format, layout, sample media, typography, background, frames and sometimes motion. They are strongest when you know the destination but not yet the composition.

• Filter by destination or surface before choosing a visual style.
• Prefer a template with roughly the same number and orientation of screenshots you have.
• Treat sample copy and imagery as placeholders. Replace both before fine-tuning color or spacing.
• Switching templates can change the composition, so duplicate or save a version before exploring a very different direction.

Start from scratch when the layout is already clear

A blank design is often faster for a simple framed screenshot, a precise existing brand layout, or an asset that must fit an unusual custom ratio.

1. 1Choose the intended format or enter the required dimensions.
2. 2Upload the primary screenshot first and set its frame or scene.
3. 3Build the background and spacing around that product focal point.
4. 4Add only the text and assets needed to communicate the claim.

Turn a good result into a reusable system

Duplicate pages or saved projects to preserve shared typography, colors and margins across a campaign. Replace media and copy in the duplicate instead of rebuilding the design. For a multi-channel launch, use Launch Kit when you need different destination formats that still feel coordinated.