ScreenhanceBeta

Product Demo Video Maker

Record your screen and webcam right in the browser, guide the viewer's eye with click-to-place zoom, wrap it in device frames, add captions, and export MP4, WebM, or GIF. No download, works on macOS, Windows, and Linux. Free to start.

Olivia RhyePhoenix BakerLana SteinerDemi WilkinsonDrew Cano
4.9

Loved by 2,000+ creators

A product demo video being edited in Screenhance Studio with a zoom on the active button and a device frame

Record, zoom, frame, and export a launch-ready demo in one browser tab.

How to make a product demo video

Three steps, one browser tab. Record the real flow, guide the eye, and export the file your channel needs.

1. Record your screen (and webcam)

Open Studio in your browser, pick the window or tab to capture, and optionally turn on your webcam. No download, and it works on macOS, Windows, and Linux. Run through the exact flow you want to show.

2. Zoom and frame it

Drop click-to-place zooms on the moments that matter so the viewer's eye lands in the right spot. Wrap the recording in a realistic device frame or window chrome over a gradient background, then add captions, annotations, and stickers.

3. Export and share

Choose square, portrait, or landscape, then export MP4, WebM, or GIF. Free exports include a small watermark; remove it with the $6 Week Pass or $8/mo Pro. The file is ready for YouTube, social, or your landing page.

Everything a demo needs, in one place

Screenhance Studio is a screen and webcam recorder and a demo-video editor together, so you never leave the tab to record, polish, and export.

Click-to-place zoom

The signature feature. Guide the viewer's eye to the exact button, field, or setting that matters, so even a dense dashboard reads clearly on a small screen.

Screen + webcam recording

Capture your screen alone or add a webcam bubble for a personal, narrated walkthrough. All in the browser, nothing to install.

Device frames and window chrome

Wrap the recording in a realistic phone or laptop frame, or macOS and browser window chrome, over gradient and preset backgrounds.

Captions, annotations, stickers

Add captions in custom fonts to set context, plus annotations and stickers to point, label, and add personality.

Every aspect ratio

Square, portrait, and landscape from the same recording, for a Reel, a YouTube walkthrough, or a landing-page hero.

MP4, WebM, and GIF export

Export the format your channel needs. GIF for inline loops and READMEs, MP4 and WebM for video everywhere else.

Ready-made demo templates

Start from a template built for demo videos for a fast, on-brand result, instead of a blank canvas and a blinking cursor.

One tool for every launch visual

The same Studio makes your App Store screenshots, device mockups, and OG images. One place, one brand look, part of Launch Kit.

Show the real product, then make it easy to watch

The most convincing product demo is a recording of the product actually working. Animated explainers and slideshows can look slick, but they ask the viewer to trust that the software does what the animation implies. A real screen recording removes that gap: this is the exact screen, these are the exact clicks, this is the result. The catch is that raw recordings are hard to watch. Full-resolution screens make buttons tiny, mouse movements wander, and the viewer loses the thread.

That is the problem click-to-place zoom solves. Instead of hoping the viewer follows your cursor, you push the camera into the moment that matters, the toggle you just flipped, the field you just filled, the result that just appeared. The eye lands where you want it, and a dense dashboard becomes legible even on a phone. Because you place zooms after recording, you do not have to perform flawless live mouse choreography; you record naturally, then decide where the attention goes.

Around that, Studio adds the finish that makes a demo feel intentional: a realistic device frame or window chrome, a clean gradient background, captions in your fonts to set context, and a webcam bubble when a face helps. Export in square, portrait, or landscape and the same recording becomes a vertical clip for social and a landscape hero for your site.

One recorder, many demo videos

A product launch rarely needs just one video. You want a landing-page hero that shows the product in ten seconds, an onboarding walkthrough that teaches a new user their first task, an explainer that answers "what does this even do," and short vertical clips for social. Traditionally each of those means a different tool or a different template. In Studio they all start from the same recording and the same editor.

Record the core flow once. For the hero, keep it tight, add a couple of zooms, and export landscape with a browser frame. For onboarding, slow down, zoom on every action, and add step captions. For the explainer, turn on your webcam and narrate. For social, switch to portrait and wrap the recording in a phone frame. Same source, different exports, no re-recording.

Frequently Asked Questions

What is the best way to make a product demo video?

For a software or SaaS product, screen recording beats a scripted actor video every time, because you are showing the real thing people will use. The practical recipe is: record your screen doing the exact flow you want to sell, zoom in on the moments that matter so the viewer never squints at tiny UI, add a short caption or two for context, and export a clean file. Screenhance Studio does all four steps in one browser tab, so you record and edit in the same place instead of stitching together a recorder, an editor, and a zoom plugin.

Do I need to download or install anything?

No. Screenhance Studio runs entirely in your browser at app.screenhance.com/studio, so there is nothing to install and it works the same on macOS, Windows, and Linux. You grant screen and (optionally) webcam permission, record, edit, and export, all from the tab. That makes it easy to try on a locked-down work laptop where you cannot install desktop apps.

What is click-to-place zoom and why does it matter?

Click-to-place zoom is the signature feature. Instead of the viewer hunting across a full-resolution screen for the button you just clicked, you drop a zoom on the exact spot that matters and the camera pushes in there. It guides the eye, so a demo of a dense dashboard or a small settings toggle reads clearly even on a phone screen. You place zooms after recording, on the moments you choose, rather than trying to perform perfect mouse movements live.

Can I record my webcam along with my screen?

Yes. You can record your screen on its own, or add your webcam so a small camera bubble appears over the recording. A face on screen makes onboarding and explainer videos feel more personal and keeps attention longer. The webcam is optional per recording, so you can leave it off for a silent feature clip and turn it on for a founder-narrated walkthrough.

What formats can I export, and is there a watermark?

Studio exports MP4 and WebM for video, plus GIF for short loops you want to embed inline or drop in a README. Free exports carry a small Screenhance watermark. Removing it is a $6 Week Pass if you just need a clean export for one launch, or $8 a month on Pro if you make demos regularly. There is no separate render farm or upload queue, the export happens from the same tab.

What aspect ratios and social formats does it support?

Square, portrait, and landscape. Landscape suits a YouTube walkthrough or a landing-page hero, portrait fits Reels, TikTok, and Shorts, and square works well in a feed. Because Studio also wraps your recording in device frames and window chrome over a background, the same demo can become a phone-framed vertical clip for social and a browser-framed landscape clip for your site without re-recording.

Is Screenhance Studio free?

It is free to start. You can record, add zooms and frames, write captions, and export, and free exports include a small watermark. When you want a watermark-free file you can buy a $6 Week Pass for a single launch push or subscribe to Pro at $8 a month. There is no upfront paywall to try the whole flow.

Can I use the same tool for my App Store screenshots and OG images?

Yes, and that is part of the point. Studio is the same Screenhance tool that makes your App Store screenshots, device mockups, and Open Graph share images, all under Launch Kit. So the frames, backgrounds, and brand look you use in your demo video match your static launch visuals, and you are not learning a new tool for every asset a launch needs.

Make your product demo in the browser

Record screen and webcam, add click-to-place zoom and device frames, and export MP4, WebM, or GIF. Free to start, nothing to install.