Product Hunt Launch Guide
Everything you need to prepare for a successful Product Hunt launch. From gallery images to launch day strategy — the complete visual checklist for makers.
Start with launch-gallery images, then switch to website, social-preview, or motion templates.
Complete these visual tasks before your launch day. For detailed guidance on each image, check out our Product Hunt mockup guide.
1. Create a coordinated 1270×760 gallery (at least 2 images)
2. Design a clear opening gallery image
3. Create a separate square 240×240 thumbnail
4. Prepare a 240×240 logo
5. Write a tagline under 60 characters
6. Take fresh product screenshots
7. Place screenshots in device frames
8. Test every asset at its real display size
9. Prepare social share images (OG images)
Your gallery images are the first thing hunters see. Make every pixel count. Read more about optimal gallery image sizing for Product Hunt.
Make the first gallery image clear and specific, then create a separate square thumbnail for the feed.
Structure your gallery: hero → features → social proof → pricing/CTA. Each image should build on the last.
Consistent colors, fonts, and device frames across all images. Inconsistency kills credibility.
Test the gallery and separate square thumbnail at small sizes so the message remains readable.
The recommended 6-image gallery structure that tells a compelling product story.
Bold headline + product in device frame
Screenshot with benefit-focused caption
Different angle or workflow step
Show the transformation
Testimonials, metrics, or press logos
Pricing or "try it free" with clear next step
Quick reference for every image type you'll need for your Product Hunt listing.
1270×760px, PNG or JPEG, max 3MB, 8 slots max
240×180px (auto-cropped from first gallery image)
240×240px, PNG with transparent background
1200×630px for social sharing
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Move from source material to a polished launch asset without rebuilding the design in another tool.
Choose a visual template, a store-listing set, a Launch Kit, or an empty canvas for full control.
Add screenshots, photo scenes, device frames, text, icons, annotations, backgrounds, layers, and motion in the browser editor.
Download PNG, WebP, JPEG, GIF, WebM, or MP4, or export organized iOS, Google Play, and Chrome screenshot ZIPs.
Screenhance covers the full path from a raw screenshot or screen recording to coordinated, editable launch assets.
Use current device frames, stylized treatments, or photorealistic placements across phones, tablets, laptops, watches, TVs, print, apparel, and outdoor media.
Start with a complete composition for mockups, Product Hunt, OG images, website heroes, Play feature graphics, or Chrome Web Store promo assets, then edit every layer.
Create coordinated iOS, Google Play, and Chrome Web Store screenshot sets, edit localized copy across supported languages, and export organized PNG ZIPs, including fastlane-ready iOS folders.
Animate layers with editable motion styles and export GIF or WebM, or record and polish a product demo in Studio with frames, cursor motion, captions, audio, and MP4/WebM export.
See how Screenhance compares for creating Product Hunt gallery images.
| Feature | Screenhance | Canva | Figma | Photoshop |
|---|---|---|---|---|
| Pre-sized PH templates | ✓ | ✗ | ✗ | ✗ |
| Device frames | ✓ | Limited | Plugin | Manual |
| No design skills needed | ✓ | ✓ | ✗ | ✗ |
| Export at 1270×760 | ✓ | Custom | Custom | Custom |
| Gradient backgrounds | ✓ | ✓ | ✓ | ✓ |
| Text overlays | ✓ | ✓ | ✓ | ✓ |
| Free plan | ✓ | ✓ | ✓ | ✗ |
| Price | Free / $9/mo | Free / $13/mo | Free / $15/mo | $23/mo |
The teams that ship clean Product Hunt launches do not pull an all-nighter the day before. They work backwards from launch day across two weeks, with visuals owning specific days. Here is the schedule that has held up across the launches we have watched succeed in 2026.
T-14 to T-10: Lock the product story. Write the tagline, the description, and the first comment. None of the visuals work if you do not know what you are arguing for. The hero gallery image has to confirm the tagline; the feature panels have to support the first comment. Get the words right first.
T-10 to T-7: Take fresh, clean product screenshots. Do not reuse last quarter's captures. UI changes faster than memory and a stale dashboard in your gallery is the loudest signal that you are not paying attention. Capture at the highest native resolution your tool supports, then crop down.
T-7 to T-4: Build the gallery in your Product Hunt gallery generator. Use enough 1270×760 panels to explain the promise, key workflow, strongest benefits, and next step without repeating yourself.
T-4 to T-2: Make the separate square thumbnail at the recommended 240×240 size. Keep it simple, test it small, and make sure it still looks like the same product as the gallery.
T-2 to T-1: Ship the supporting assets — the OG card for outbound links, the launch tweet image, the LinkedIn announcement graphic, the changelog banner. All of them should share the visual language of the gallery so cross-channel traffic recognises the launch instantly.
T-1: Nothing visual. Final copy review, dry-run the publish flow, sleep. The teams that scramble for assets on launch eve are the ones whose gallery looks rushed.
Product Hunt operates in 24-hour periods in Pacific time, and scheduled posts go live at 12:01 AM Pacific. Have the gallery, thumbnail, maker comment, and supporting social assets ready before launch so you can focus on feedback and genuine discussion.
When you announce the launch, use the strongest gallery image as a native social asset as well as linking to the Product Hunt page. This keeps the product readable even when a platform crops or compresses a link preview.
Adapt the same visual system for LinkedIn rather than stretching the gallery file. A square composition can preserve hierarchy on the feed while still matching the Product Hunt launch.
If you email your audience, use a lightweight, email-safe launch banner rather than embedding the full gallery panel. Keep the Product Hunt link and the reason to click clear.
Share only in relevant communities where you already participate, and adapt the context for each one. Each community wants a slightly different image format; the OG card you generated for the link preview is what most of them will use. If you tried to design these assets at minute zero, you would still be designing them at noon.
Common questions about preparing visuals for your Product Hunt launch.
Product Hunt says a gallery needs at least two images to be viewable. Use a concise sequence that explains the promise, key workflow, strongest features, and next step without repeating the same message.
Product Hunt recommends 1270×760 pixels for gallery images. Keep important content away from the edges and preview every image in the submission flow.
Use a clear opening image with one message, a real product screen, and a clean background. Product Hunt's thumbnail is a separate square asset recommended at 240×240.
At least 2-3 days before launch. This gives you time to iterate, get feedback, and test at different sizes. Don't rush visuals on launch day.
Product Hunt supports a YouTube video in the gallery. Use video when interaction is essential to understanding the product, and keep the 1270×760 gallery images focused on fast feature scanning.
Yes. The free plan includes three 1× watermarked PNG exports per month. Product Hunt templates use a 1270×760 working canvas and remain editable; the $6 Launch Pass includes 10 clean static image exports over 7 days.
Start early enough to define the product story, capture current screenshots, build the gallery sequence, and test a separate square thumbnail. A few focused review rounds are more useful than rushing every visual on launch day.
Yes. The thumbnail is uploaded separately, but it should use the same palette, product identity, and visual language as the gallery so the transition from the feed to the launch page feels coherent.
Yes, tightly. Hunters click through from the gallery to your site, and a visual mismatch between the Product Hunt panel and the landing page hero erodes trust instantly. Use the same device frames, same background style, and same typography on both sides of the click. The launch and the landing should look like one continuous experience.
Product Hunt operates in 24-hour periods in Pacific time, and scheduled posts go live at 12:01 AM Pacific. Prepare your launch announcement before then, but publish it when your audience is most likely to see and engage with it authentically.
Turn the same product story into a post, share card, or launch gallery.
Open Graph and Twitter card images
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Start creatingBeautiful gallery images can be the difference between getting noticed and getting lost. Create yours in minutes.
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