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Everything you need to ship App Store screenshots that get downloads in 2026 — the required sizes, the framework that converts, localization for every market, and how to avoid Apple's rejection errors. With the free tools to make them.
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App Store screenshots are the marketing images on your app's listing — usually the single biggest lever on your install rate, because most people decide whether to download from the first two or three before they ever read the description. Apple requires at least one iPhone set at an exact size, allows up to 10 per device, and rejects anything even one pixel off-spec. The rest of this guide covers the sizes, the layout framework that converts, localization, and the tools that produce all of it from one design.
The tools that cover every part of an App Store screenshot set.
Make every required iOS and Android size from one design.
Localize one design into 80+ languages.
Resolve Apple's “dimensions are wrong” rejection error.
Screenshots tuned for App Store search conversion.
The Google Play side of your launch, every size.
iOS-specific screenshot sets and frames.
Apple validates screenshots against an exact allow-list. Lead with the 6.9-inch iPhone size and the 13-inch iPad size; everything else can be derived.
| Device | Portrait size |
|---|---|
| iPhone 6.9" (17 Pro Max) | 1320 × 2868 px |
| iPhone 6.7" | 1290 × 2796 px |
| iPhone Air 6.5" | 1260 × 2736 px |
| iPad 13" (M4) | 2064 × 2752 px |
Full device table, landscape sizes, and the rejection-error fix: App Store Screenshot Dimensions 2026 →
The highest-converting App Store listings follow a predictable arc. The first screenshot states the single biggest benefit in a few words over a clean device frame. The second and third show the features that back that promise up — these three are what most users see before scrolling, so they carry the listing. Slots four through seven add depth: secondary features, a social-proof slide (a rating, a press quote, or a user count), and a closing call to action.
Captions do the heavy lifting. "Track every workout automatically" converts better than "Dashboard," because it names an outcome, not a screen. Keep one visual system across all slides — same caption font, same background palette, same device frame — so the set reads as one deliberate campaign rather than seven separate exports. The full breakdown with examples is in how to make App Store screenshots that convert.
Localized screenshots consistently beat English-only listings in non-English markets, yet most teams skip them because the workflow is painful by hand. The trick is to fix the layout once and let only the caption text change per locale, so a typo fix in English doesn't mean rebuilding the device frame and background for twelve languages. The App Store screenshot translator does exactly that across 80+ languages; the localization guide covers which markets to prioritize and how to handle right-to-left languages.
Most rejections come from a short, predictable list: dimensions that are even slightly off-spec, screenshots showing features not in the submitted build, pricing or promo text baked into the image, and device chrome that misrepresents the platform. The dimension error — "the dimensions of one or more screenshots are wrong" — is the most common and the easiest to fix: re-export at an exact accepted size. The fix wrong dimensions tool resolves it in one step.
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Go deeper on any part of the App Store screenshot workflow.
The primary iPhone size is 1320 × 2868 px (6.9-inch: iPhone 17 Pro Max). Apple also accepts 1290 × 2796 (6.7-inch) and others, and the primary iPad size is 2064 × 2752 (M4 13-inch). Lead with the 6.9-inch set and derive the rest. The full table is in our App Store screenshot dimensions guide.
Apple allows up to 10 per device size. The first 2–3 carry almost all the conversion weight because that's what's visible before scrolling, so optimize those first with benefit-driven captions, then use the rest for depth, social proof, and a closing CTA.
If you ship in multiple languages, yes — localized screenshots consistently outperform English-only listings abroad. Keep one layout and change only the caption text per locale so a copy fix doesn't mean rebuilding every set.
The most common causes are wrong dimensions (even 1px off the accepted sizes), showing features that aren't in the build, baked-in pricing or promo language, and device chrome that misrepresents the platform. Re-export at an exact accepted size and keep screenshots truthful to the live app.
Yes. The dimensions differ between stores, but the layout can stay the same. Design once and export both iOS and Android sizes so your branding stays consistent across listings.
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Try it freePick a template, drop in your screenshots, and export every required size — localized, framed, and submission-ready.
