iPad Mockup Generator

iPad is one of the few device categories where the orientation decision is non-obvious, and getting it wrong wastes the entire mockup. Use landscape when you are showing a productivity tool, a media app, a split-view layout, or anything that genuinely benefits from extra horizontal real estate — design tools, video editors, dashboards. Landscape mockups also embed cleanly into 16:9 marketing slides and YouTube thumbnails, which is usually where they end up. The downside: a landscape iPad in a vertical feed loses a lot of pixels to letterboxing.

Use portrait when your iPad app is a content app — reading, journaling, calendars, sketching — or when you need the mockup to sit next to an iPhone in a cross-device composition. Portrait iPads photograph well in Twitter and LinkedIn feeds because they fill the visible canvas without scrolling. The shortcut: if your iPad UI is genuinely different from your iPhone UI, lead with landscape. If it is mostly the phone UI stretched, portrait is more honest and converts better. You can pair both with the iPhone mockup generator for app-on-every-device hero shots.

iPad screenshots are the most-skipped section of the App Store review workflow, which is exactly why they are an asymmetric opportunity. Most apps just upload the iPhone screenshots scaled up, which looks lazy and signals to power users that the iPad version is an afterthought. Take five extra minutes and capture real iPad-native screenshots showing the bigger canvas being used — multi-column layouts, sidebars, Apple Pencil hover states. Apple's editorial team explicitly weights this when picking apps for Today and App of the Day features.

Dimensions matter: Apple requires 2048×2732 for 12.9" iPad Pro screenshots and 1668×2388 for 11", and Screenhance exports both presets natively. If you are uploading a generic set, lead with the 12.9" capture — Apple uses it as the reference for the smaller sizes, and going the other direction softens the text. For non-store marketing (landing pages, decks, Twitter), the iPad Pro Space Black frame is the safest default; it sits comfortably on both light and dark backgrounds. See our App Store screenshot generator for layout presets that handle the heading copy alongside the iPad frame.