iPhone 17 Mockups: Device Frames, Dimensions, and Templates (2026 Guide)

The iPhone 17 lineup that launched in September 2025 expanded the iPhone family to four distinct sizes: iPhone 17 Pro Max at 6.9 inches (1320×2868 px), iPhone 17 Pro at 6.3 inches (1206×2622 px), iPhone 17 at 6.3 inches (1206×2622 px), and the new iPhone Air at 6.5 inches (1260×2736 px) replacing the Plus. The Air's 1260×2736 size is the most consequential change for App Store screenshots: it is a new required dimension that didn't exist before, and apps targeting Air users need a dedicated screenshot set. As of mid-2026, iPhone 17 frames are the right default for marketing mockups; iPhone 16 frames are one generation back and still acceptable; iPhone 14 or earlier frames signal abandoned product.

This guide covers exact iPhone 17 dimensions for App Store and marketing use, the frame choice logic for each Apple model, the patterns that convert well with iPhone 17 mockups specifically, and the fastest workflow to ship iPhone 17 mockups in volume.

The iPhone 17 lineup at a glance

| Model | Display | Resolution | App Store size |

|-------|---------|------------|----------------|

| iPhone 17 Pro Max | 6.9" | 2868 × 1320 px @460 ppi | 1320 × 2868 px |

| iPhone 17 Pro | 6.3" | 2622 × 1206 px @460 ppi | 1206 × 2622 px |

| iPhone 17 | 6.3" | 2622 × 1206 px @460 ppi | 1206 × 2622 px |

| iPhone Air | 6.5" | 2736 × 1260 px @460 ppi | 1260 × 2736 px |

All four ship with 120Hz ProMotion, 3,000 nit peak brightness on Pro and Pro Max, Dynamic Island, and the A19 (base/Air) or A19 Pro (Pro/Pro Max) chip. The Air replaces the iPhone 17 Plus slot from the prior lineup. For physical dimensions and full hardware specs, Apple's iPhone 17 Pro specs page and iPhone Air page are the canonical references.

What changed from iPhone 16 to iPhone 17

The 2025-to-2026 generation introduced three meaningful changes for marketing mockup work:

1. iPhone 17 base moves to 6.3 inches. The base iPhone size jumped from 6.1" (iPhone 16) to 6.3" (iPhone 17), matching the Pro. This means a single 6.3" mockup template now serves both iPhone 17 and iPhone 17 Pro, simplifying the size strategy for most apps.

2. iPhone Air replaces iPhone Plus. The Plus model is gone. iPhone Air at 6.5" / 1260 × 2736 px is a new size, distinct from both the legacy 6.5" XS Max generation and the 6.7" Plus generation. Apps targeting Air users need a dedicated screenshot set.

3. Pro Max dimensions unchanged. The 6.9" Pro Max stays at 1320 × 2868 px, same as iPhone 16 and 15 Pro Max. This means existing Pro Max mockup templates carry forward without rework.

The titanium edge color, Dynamic Island, and Pro camera plateau visual signatures all carry forward. The thinness signature is new: the iPhone Air at 5.6 mm is the thinnest iPhone ever, and Air mockups benefit from showing the side profile rather than the front-facing flat view.

App Store screenshot dimensions in 2026

Apple's App Store Connect upload requirement is one set of iPhone screenshots (either 6.9" or 6.5") and one set of iPad screenshots if the app supports iPad. The pragmatic answer in 2026: provide 6.9" screenshots as the primary set, plus the 6.5" iPhone Air set if the app expects meaningful Air install volume.

| Display | Dimensions | Required? |

|---------|------------|-----------|

| 6.9" (Pro Max) | 1320 × 2868 px | One of these is required |

| 6.5" (Air) | 1260 × 2736 px | One of these is required |

| 6.3" (17 Pro, 17, 16 Pro, 15 Pro) | 1206 × 2622 px | Optional, scales from 6.9" |

| 6.1" (16, 15, 14) | 1179 × 2556 px | Optional |

| 5.5" (legacy) | 1242 × 2208 px | Required if app supports pre-iPhone X |

For the full reference including iPad and Apple Watch sizes, see App Store Screenshot Dimensions 2026.

Which iPhone 17 model to feature in marketing

The frame choice signals audience and product positioning. Patterns observed across top-ranking 2025 and 2026 App Store listings:

iPhone 17 Pro Max (6.9")

Use when: pro-leaning app, technical audience, premium positioning. Pro Max frames signal "the user this app is built for is willing to pay for the best phone." Categories that lean Pro Max: developer tools, video editing apps, AAA games, financial software, premium creative tools.

iPhone 17 Pro (6.3")

Use when: prosumer audience, balance of size and pocketability. Pro frames carry the same titanium-edge premium signal as Pro Max without committing to the largest size. Categories that lean Pro: photography apps, design tools, productivity apps targeting professionals.

iPhone 17 (6.3")

Use when: consumer audience, mass market. The base iPhone 17 has the same display size as Pro now, which means base mockups can serve broader audiences without looking budget-tier. Categories that lean base: consumer social apps, mainstream games, lifestyle apps, fitness, mindfulness.

iPhone Air (6.5")

Use when: design-forward audience, modern aesthetic, side-profile reveals. The Air's defining visual feature is its thinness (5.6 mm), which works best in three-quarter-angle or side-view compositions rather than front-facing flat mockups. Categories that lean Air: fashion apps, design apps, fintech with premium positioning, content consumption apps where the thin form factor reads as elegant.

The honest rule: if the app already has a clear audience profile, match the frame to that audience. If the audience is undefined or broad, default to iPhone 17 Pro for a neutral-premium signal.

How to create iPhone 17 mockups

Three workflows, from fastest to most flexible.

Option 1: dedicated mockup generator (30 seconds)

The fastest path. Open the iPhone mockup generator, pick the iPhone 17 frame variant, drop in the screenshot, choose a gradient background, optionally add a headline, export at the dimension needed (App Store 1320 × 2868, Product Hunt 1270 × 760, OG 1200 × 630, etc.).

Best for: indie founders, marketing teams without a dedicated designer, anyone shipping more than one mockup per week.

Option 2: Figma with a device frame plugin (5 to 15 minutes)

Open Figma, install the Apple Devices plugin (free) or Mockup Plugin (free), search for "iPhone 17" or "iPhone Air," apply the frame to the screenshot layer, compose the background and text manually, export.

Best for: teams already in Figma with custom design system constraints, agencies producing one-off client work.

Option 3: Apple's official PSD bundle plus Photoshop (15 to 30 minutes)

Download iPhone 17 marketing assets from Apple's developer resources, open in Photoshop, place the screenshot in the smart object slot, compose, export.

Best for: in-house design teams with Photoshop workflows and brand-guideline constraints.

For the broader comparison across mockup tools, see The 8 Best Mockup Tools for Web Designers in 2026 and The 7 Best Mockup Tools for Mobile App Launches in 2026.

iPhone 17 mockup patterns that convert

Five visual patterns recur in top-ranking 2026 App Store and Product Hunt listings using iPhone 17 frames:

1. The Pro Max showcase

A large iPhone 17 Pro Max mockup centered on a soft gradient, with the headline above. Used for apps where the size of the display is part of the value proposition (productivity, finance, video, dashboards). Works because the 6.9" canvas shows more product UI than smaller frames at the same thumbnail size.

2. The Air side profile

An iPhone Air shown at a three-quarter angle, leaning into the thinness as a visual hook. Used for design-forward apps, lifestyle products, and anything where elegance is part of the brand. Works because the Air's defining feature (thinness) becomes the entire visual signature when shot from the side.

3. The Pro Max plus Pro stack

Two iPhones stacked at different angles, Pro Max behind, Pro in front. Used for apps that work across iPhone sizes and want to signal universal device support. Works because the dual frame signals "this works on whatever iPhone you have" without requiring the viewer to think about it.

4. The Dynamic Island callout

An iPhone 17 frame with a colored badge or floating element specifically called out at the Dynamic Island position. Used for apps that integrate with Live Activities or that have notification-driven UX. Works because Dynamic Island integration is a 2025-onward signal of "modern iOS app."

5. The titanium gradient match

iPhone 17 Pro frame paired with a background gradient that matches one of the four titanium color options (Natural, Blue, White, Black). Used for premium-positioned apps. Works because the visual cohesion between frame and background reads as deliberate and on-brand.

Common iPhone 17 mockup mistakes

Five patterns to avoid in 2026:

• Mixing iPhone 17 and iPhone 14 frames in the same screenshot set. The titanium versus aluminum edge color difference is visible at thumbnail size and reads as careless.
• Using a Plus-era 6.7" frame in 2026. The Plus model is no longer in production. Featuring it suggests the marketing assets weren't refreshed.
• Showing the iPhone Air front-on flat. The Air's thinness is the signature; flat front-on compositions hide it.
• Adding a "Dynamic Island" graphic to non-Dynamic-Island devices. iPhone SE and older iPhones don't have Dynamic Island; faking it in mockups is dishonest and noticeable to iOS users.
• Stretching iPhone 16 dimensions to iPhone 17 specs. The 6.3" base iPhone 17 has different dimensions from the 6.1" iPhone 16. Don't crop or stretch an iPhone 16 mockup and call it iPhone 17.

Frequently Asked Questions

What size is an iPhone 17 Pro Max screenshot?

The iPhone 17 Pro Max screenshot dimension is 1320 × 2868 pixels (portrait) or 2868 × 1320 (landscape). This is the same size as iPhone 16 Pro Max and iPhone 15 Pro Max because Apple kept the 6.9" display size consistent across these generations.

Is the iPhone 17 base the same size as the iPhone 17 Pro?

Yes. Both iPhone 17 and iPhone 17 Pro have 6.3" displays at 2622 × 1206 pixels. This is a change from the iPhone 16 generation, where the base was 6.1" and the Pro was 6.3". For mockup work, a single 6.3" template now covers both models.

What is the iPhone Air screenshot size?

The iPhone Air is 6.5" / 1260 × 2736 pixels. This is a new dimension distinct from the legacy 6.5" XS Max generation (1284 × 2778). Apps that expect significant Air install volume should provide a dedicated 1260 × 2736 screenshot set.

Do I need different App Store screenshots for iPhone 17 vs iPhone 16?

Not strictly. Apple accepts one iPhone set (either 6.9" or 6.5") and scales for other sizes. For 2026, the practical answer is to provide a 6.9" set (1320 × 2868) as the primary because it covers iPhone 17 Pro Max, 16 Pro Max, and 15 Pro Max with one design. Add the 6.5" Air set if Air install volume is significant; add 6.3" if the app's UI looks meaningfully different on smaller screens.

Can I make iPhone 17 mockups without buying Apple's design assets?

Yes. Free options include the iPhone mockup generator (free tier covers 3 exports per month with current iPhone 17 frames), Figma Community's Apple Devices plugin, and Apple's free developer-account-gated marketing resources. None of these require buying paid assets.

What's the best iPhone 17 frame to use for App Store screenshots?

iPhone 17 Pro Max (6.9") is the default for 2026 App Store listings because it scales to all smaller iPhones via Apple's auto-scaling and signals premium positioning. iPhone Air is the right secondary choice if the app expects meaningful Air install volume or has design-forward audience positioning.

How do iPhone 17 mockups affect my app's conversion rate?

Marginally but consistently. Apps with current-generation device frames (iPhone 17 in 2026) outperform apps with two-generation-old frames (iPhone 14 or earlier) on tap-through rate by roughly 5-15% across categories. Frame freshness is a credibility signal more than a direct conversion driver; the underlying screenshot quality, headline copy, and feature presentation matter more.

Related reading

• How to Make App Store Screenshots That Convert in 2026
• App Store Screenshot Dimensions 2026: Every Size in One Chart
• 12 Places to Get Free iPhone Mockup PNGs
• iPhone Mockup Generator
• App Store Screenshot Generator

Conclusion

The iPhone 17 lineup is the right default for marketing mockups in 2026. The Pro Max stays at 6.9" / 1320 × 2868 px (no change from prior generations), the Pro and base both move to 6.3" / 1206 × 2622 px (simplifying the size strategy), and the new iPhone Air introduces a 6.5" / 1260 × 2736 px size that didn't exist before. For App Store work, lead with the 6.9" Pro Max set; add the 6.5" Air set if Air install volume matters. The fastest workflow is a dedicated iPhone mockup generator, where a single iPhone 17 mockup ships in roughly 30 seconds and the full launch kit (App Store, Product Hunt, OG) ships in under 30 minutes.