App Store Screenshot Dimensions 2026: All Sizes for iPhone 17 & iPad Pro

The primary App Store screenshot size for iPhone in 2026 is 1320 x 2868 px (6.9-inch iPhone 17 Pro Max). Apple's reviewer also accepts 1290 x 2796 px (6.7-inch) as a fallback, but providing the 1320 x 2868 native asset materially improves rendering on Pro Max devices and is the size most apps should lead with. The primary iPad size is 2064 x 2752 px (M4 13-inch). iPhone Air uses a new 1260 x 2736 px (6.5-inch). Submissions even 1 pixel off the spec get rejected. Last updated: May 2026. What this guide adds over Apple's developer docs: Apple's reference lists every accepted dimension but doesn't tell you which one to lead with, why scaling-up looks worse than scaling-down on iPhone 17 Pro Max, or when Apple's reviewers approve raw Simulator captures faster than designed marketing screenshots. Below is the full size table plus the practical decisions Apple's docs leave to you.

iPhone Screenshot Dimensions

Apple requires screenshots for specific display sizes. You must provide at least one set.

Required iPhone Sizes (post-iPhone 17 launch)

Which iPhone Size to Prioritize

Start with 6.9" (1320 x 2868) in 2026. With the iPhone 17 Pro Max as the current flagship, this is now the primary size most apps lead with. Apple will auto-scale for smaller devices, but providing the 6.9" set guarantees the best appearance on Pro Max devices.

If the app ships with significant iPhone Air install volume, also provide the 6.5" Air size (1260 x 2736). This is a new dimension introduced with the Air; the older 6.5" 1284 x 2778 is only for the XS Max and 11 Pro Max generation.

iPad Screenshot Dimensions

iPad screenshots are required if your app supports iPad.

Required iPad Sizes

Which iPad Size to Prioritize

Start with the iPad Pro M4 13" (2064 x 2752) if the app ships in 2024 or later. For apps that pre-date the M4 generation, the older 12.9" size at 2048 x 2732 px is still accepted. Apple scales down for smaller iPads.

Apple Watch Screenshot Dimensions

If your app has a Watch component:

Screenshot Requirements

Beyond dimensions, Apple has other requirements:

Format:

• PNG or JPEG (PNG recommended for quality)
• RGB color space
• No alpha/transparency

Content rules:

• No device frames in raw screenshots (add them yourself for marketing)
• No status bar required
• Maximum 10 screenshots per device type
• First 3 screenshots appear in search results

What to avoid:

• Pricing information (can change)
• "Free" or "Sale" text
• References to other platforms

How to Create the Right Sizes

Option 1: Screenshot from Simulator

Xcode Simulator exports at exact device dimensions:

1. Run your app in Simulator

2. Select the target device

3. File → Save Screen (Cmd + S)

Option 2: Use a Mockup Tool

An App Store screenshot generator like Screenhance lets you:

1. Upload any screenshot

2. Export at exact App Store dimensions

3. Add device frames and backgrounds

This is faster if you need multiple sizes from one source image. For ASO optimization, an ASO screenshot tool can help you create conversion-focused screenshots that drive downloads.

Option 3: Design in Figma

Create artboards at exact dimensions, then export. Good for adding text overlays and custom backgrounds.

Quick Reference Cheat Sheet

Most important sizes to have (2026):

These four cover 95% of submissions in 2026 after the iPhone 17 and Air launches.

Common Mistakes

Wrong dimensions

Even 1 pixel off can cause rejection. Double-check before uploading.

Low resolution

Don't upscale smaller images. Always work at native resolution.

Inconsistent orientation

If using landscape, use it for all screenshots in that device category.

Missing required sizes

If your app is Universal, you must provide both iPhone and iPad screenshots.

iPhone 17 Pro Max Screenshot Dimensions: 1320 x 2868 (Same as iPhone 16 Pro Max)

The iPhone 17 Pro Max uses the same 1320 x 2868 px screenshot dimension as the iPhone 16 Pro Max — Apple did not introduce a new size with the September 2025 launch. The 6.9-inch display class is now shared across iPhone 17 Pro Max, iPhone 16 Pro Max, and iPhone 15 Pro Max, and 1320 x 2868 is the size to lead with in 2026 submissions. iPhone 17 (non-Pro) and iPhone 17 Pro sit in the 6.3-inch class at 1206 x 2622 px. iPhone Air uses a new 6.5-inch dimension at 1260 x 2736 px, which did not exist before the Air launched.

Apple App Store Screenshot Requirements 2026

Apple's App Store screenshot requirements for 2026 are unchanged in spirit from 2025 but recalibrated around iPhone 17 generation hardware. Minimum: at least one screenshot for the largest iPhone display class your app supports. Recommended: 1320 x 2868 (6.9-inch Pro Max) plus 1290 x 2796 (6.7-inch Plus) as a fallback. Apple scales down cleanly from larger native sizes; scaling up from smaller sizes produces visible blur on Pro Max devices.

Apple App Store Screenshot Guidelines 2026

Apple App Store screenshot guidelines for 2026 cover both technical specs and content rules. Technical: PNG or JPEG, RGB color space, no alpha channel, exact pixel dimensions per device class (no off-by-one tolerance). Content: no pricing information, no "Free" or "Sale" text, no references to competing platforms, no claims of functionality the binary does not ship. The full review guideline is App Review section 2.3 (Accurate Metadata) — screenshots that depict features the app does not actually have are the most common rejection reason in this category.

Apple App Store Screenshot Size Requirements 2026

The required size requirements for 2026 App Store screenshot uploads are: minimum 1 screenshot per iPhone display class you support, maximum 10 screenshots per device tier. iPad screenshots are mandatory if the app supports iPad. Apple Watch screenshots are mandatory if the app has a Watch component. The first 3 screenshots appear in App Store search results — make them the strongest 3, not the most recent 3.

App Store Screenshot Trends 2026

The 2026 App Store screenshot trends that matter for conversion: (1) the 6.9-inch size becoming the de facto primary as iPhone 17 Pro Max install share grew through 2025-2026, (2) animated App Preview videos increasingly replacing static lead screenshots in social and games categories, (3) per-locale screenshot localization driving 2-3x install lifts in non-English markets (most teams still skip this — Apple's own data is the smoking gun), and (4) screenshot patterns shifting toward outcome-led headlines under 5 words rather than feature lists. See 32 App Store screenshot patterns that convert in 2026 for the full pattern library.

iPhone 17 Pro and the 6.9-Inch Requirement: What Changed for 2026 Submissions

The iPhone 17 launch in September 2025 didn't introduce a new screenshot dimension — it inherited the 6.9-inch slot Apple opened with the iPhone 16 Pro Max. What changed in 2026 is which slot is now load-bearing. The 6.9-inch 1320 x 2868 px size has become the de facto primary screenshot. Apple still accepts the 6.7-inch (1290 x 2796) and 6.5-inch (1284 x 2778) sets as fallbacks, but the App Store now scales upward from 6.9 to fill larger device displays when the larger asset is missing, and the result is a soft blur on the Pro Max that costs you conversion.

The practical impact is that the old "submit 6.7-inch and let Apple scale everything" strategy is starting to age poorly. Apps that test their listing on a Pro Max device often discover their lead screenshot is rendering at a slight upscale, with text edges that look fuzzy compared to apps that uploaded native 6.9-inch assets. The fix is straightforward: render your master at 1320 x 2868, and let Apple scale down to smaller devices, which it does cleanly. Scaling down from a higher native resolution preserves text sharpness in a way that scaling up never will.

For teams supporting both the iPhone Air (1260 x 2736) and the Pro Max (1320 x 2868), the two dimensions are close enough that you can usually export both from a single Figma master with minimal layout adjustment. The difference is roughly 60 pixels in width and 132 in height, which most templates absorb without rework. Don't reuse the same PNG for both slots, though — Apple's validator catches identical file hashes across dimension buckets and occasionally flags it for manual review. Use an App Store screenshot generator that exports each slot independently and you avoid that whole class of submission delays.

Generated vs Designed Screenshots: When Each Gets Approved Faster

Apple's review queue treats screenshots with different scrutiny depending on how they were produced. Raw Simulator captures pass review almost automatically — they match the binary exactly, they show real UI, and reviewers recognize them instantly. Marketing-style screenshots with text overlays, custom backgrounds, and stylized device frames go through a slower path because reviewers spot-check whether the depicted UI matches the submitted binary.

Generated screenshots — meaning Simulator output piped through a tool like Screenhance that adds a frame and background without altering the screen contents — get approved at roughly Simulator speed because the screen pixels are unmodified. The moment you composite a fake notification, a fabricated chat bubble, or a UI element that doesn't exist in the binary, you've crossed into "designed" territory and the review takes longer. Apple's reviewers don't reject for marketing polish, but they do reject when the screenshot depicts features the app doesn't ship. A screenshot showing "AI-powered insights" in the caption that links to no such feature in the binary will trigger a rejection cycle.

The fastest-approved screenshots in 2026 follow a consistent pattern: real Simulator-rendered UI, captioned with benefit-oriented copy that's literally true, framed in a current-generation device mockup, on a brand-consistent background. This formula gets approved on the first pass with near 100% reliability. The screenshots that get rejected are the ones that promise something the binary doesn't deliver — fake reviews, fictitious counts, awards that weren't awarded, or features still on the roadmap. Marketing pressure to embellish exists at every company. Resist it. A 72-hour rejection cycle costs more than the marginal lift from an exaggerated claim.

Related Reading

• App Store Screenshot Generator - Generate all required App Store sizes automatically
• Play Store Screenshot Generator - Android screenshot sizes and generation
• App Screenshot Maker - Create polished app screenshots quickly
• How to Create App Store Screenshots That Convert - Design tips
• Screenshot Size Guide: Dimensions for Every Platform - All platforms
• Best Screenshot Size: Complete Guide - General sizing guide

Frequently Asked Questions

What size should App Store screenshots be in 2026?

The primary iPhone size is 1320 x 2868 pixels (6.9" iPhone 17 Pro Max display). The 1290 x 2796 (6.7") size is still accepted as a fallback, but Apple now scales upward from 6.9 to fill the larger Pro Max screens when the 6.9-inch native asset is missing, and the soft blur that scaling causes costs you conversion. For iPad, use 2064 x 2752 (iPad Pro M4 13-inch) or 2048 x 2732 (iPad Pro 12.9-inch 6th gen). Apple scales these down for smaller devices automatically — scaling down preserves sharpness in a way scaling up never will.

How many screenshots can I upload to the App Store?

You can upload up to 10 screenshots per device type (iPhone, iPad, Apple Watch). The first 3 appear in search results, so make them count. Use all 10 slots to showcase your app's full feature set.

Do I need different screenshots for each iPhone size?

No, you can provide one set and Apple will scale it. However, for best results on Pro devices with Dynamic Island, provide the 6.9" size (1320 x 2868) separately. The 6.7" size works as a fallback for most devices.

What format should App Store screenshots be?

Use PNG for best quality, especially for screenshots with text and UI elements. JPEG is accepted but may show compression artifacts. Images must be RGB color space with no transparency.

Can I add device frames to App Store screenshots?

Yes, adding device frames is recommended for marketing purposes. An iPhone mockup generator can help users visualize your app on their device. Just ensure the final image matches the required dimensions exactly.

Can I submit fewer than 10 screenshots?

Yes. Apple's minimum is one screenshot per device tier you support. Most apps benefit from filling at least four to six slots, but submitting two or three high-quality screenshots beats padding the list with weak ones. The store algorithm doesn't penalize you for slot count — it penalizes you for low conversion. Three excellent screenshots that convert beat ten mediocre ones that don't.

Can I update screenshots without a binary update?

Yes. You can change screenshots, descriptions, keywords, and icon through App Store Connect without resubmitting the build. Apple still reviews the metadata changes, typically within 24 to 48 hours. This is how you should be running creative experiments — change one screenshot, watch the conversion rate, learn, iterate. It's also how you fix dated promotional language without waiting for the next release cycle.

What App Store metadata guidelines should I know before submitting?

Apple's App Review Guidelines section 2.3 covers screenshot accuracy. The relevant requirements: screenshots must depict the app, must not include device frames within the raw upload (frames are added by the App Store at display time), must not show pricing or promotional language that expires, and must not reference competing platforms. Section 5 covers misrepresentation more broadly — anything implying functionality the app doesn't have is grounds for rejection.

How do I appeal a screenshot rejection?

Use the App Review section of App Store Connect to respond to the rejection notice with the specific point you're contesting. Apple's reviewers respond within a few business days, and roughly half of well-reasoned appeals overturn the rejection — usually when the reviewer misread the screenshot's context. Submit a written explanation with the appeal; don't just resubmit unchanged. If the appeal fails, fix the flagged element and resubmit normally rather than escalating further. Repeated appeals on the same listing slow your entire review pipeline.

What are Apple App Store screenshot requirements in 2026?

Apple's 2026 App Store screenshot requirements are: PNG or JPEG, RGB color space, no alpha channel, exact pixel dimensions (no off-by-one tolerance), minimum 1 and maximum 10 screenshots per supported device class. The primary iPhone class is 6.9-inch at 1320 x 2868 px (iPhone 17 Pro Max); the primary iPad class is 13-inch at 2064 x 2752 px (iPad Pro M4). iPad screenshots are required if your app supports iPad. Apple Watch screenshots are required if your app has a Watch component.

What are Apple App Store screenshot guidelines in 2026?

The 2026 guidelines split into technical and content rules. Technical: exact pixel dimensions per device class, RGB-only (no alpha), no device frames burned into the raw upload (Apple adds frames at display time). Content: no pricing text, no "Free" or "Sale" language, no references to competing platforms, and per App Review section 2.3, no depictions of features the binary does not ship. Marketing polish (custom backgrounds, headline captions, stylized device frames) is allowed and encouraged; misrepresentation is the rejection trigger.

What are Apple App Store screenshot size requirements in 2026?

Size requirements are: 1320 x 2868 px for iPhone 17 Pro Max (6.9-inch), 1290 x 2796 px for iPhone Plus (6.7-inch), 1260 x 2736 px for iPhone Air (6.5-inch), 1206 x 2622 px for iPhone 17 Pro and iPhone 17 (6.3-inch), and 1179 x 2556 px for iPhone 16/15/14 Pro (6.1-inch). For iPad: 2064 x 2752 px (Pro M4 13-inch), 2048 x 2732 px (Pro 12.9-inch 6th gen), 1668 x 2388 px (Pro 11-inch), 1640 x 2360 px (10.9-inch). Apple scales down from larger native sizes cleanly; scaling up from smaller assets produces visible blur.

What are the App Store screenshot trends for 2026?

Four trends matter for conversion in 2026: (1) the 6.9-inch 1320 x 2868 size becoming the de facto primary as iPhone 17 Pro Max install share grew through late 2025 and into 2026, (2) animated App Preview videos increasingly replacing static lead screenshots in games and social categories, (3) per-locale screenshot localization driving 2-3x install lifts in non-English markets — Apple's own published data — yet most indie and small-team apps still skip it, and (4) screenshot patterns shifting toward outcome-led headlines under 5 words plus current-generation device frames, retiring the iPhone 14-and-earlier aesthetic that was still common in 2024.

Should I localize device names in screenshot captions?

If your screenshot caption references a specific device — "Optimized for iPhone 17 Pro" — translate the marketing claim but keep the device name in its English form across locales. Apple doesn't translate product names, and localized "iPhone 17 Pro" reads awkwardly in most languages. For captions that talk about features rather than hardware, full localization wins. The rule of thumb: localize benefits, keep brand and product nouns intact.

Conclusion

App Store screenshot dimensions are strict but straightforward. Start with 1320 x 2868 for iPhone (6.9-inch Pro Max) and 2064 x 2752 for iPad (Pro M4 13-inch). Apple scales down cleanly to smaller devices; scaling up from older 6.7-inch assets produces visible blur on iPhone 17 Pro Max.

Get the dimensions right, focus on your first 3 screenshots, and you'll pass review without issues. Once you have the right sizes, learn how to create App Store screenshots that actually convert and consider localizing screenshots for 80+ languages, which Apple has publicly reported drives 2-3x install lifts in non-English markets. The right dimensions are just the starting point.

Ready to generate every size automatically? Try the App Store screenshot generator. Pick a template, drop in your screenshots, and export every required size — and every locale — in minutes.