How to Create App Store Screenshots That Convert

Your App Store screenshots are often the first thing potential users see. In the few seconds they spend scrolling, your visuals need to communicate value, build trust, and convince them to download.

Here's how to create screenshots that actually convert.

Start With the Right Screenshot

Before you even think about mockups, make sure you're capturing the right moments in your app:

• Show the core value first - Your first screenshot should immediately answer "what does this app do?"
• Highlight key features - Each screenshot should showcase a different benefit
• Use real data - Fake or placeholder content looks unprofessional

Use Device Frames

Plain screenshots look amateur. Device frames add:

• Context - Users can visualize your app on their own device
• Professionalism - It shows you care about presentation
• Trust - Polished visuals signal a polished product

With Screenhance, you can add iPhone 15, 14, and 13 frames in seconds. No Photoshop required.

Choose the Right Background

Your background can make or break the visual:

• Gradients work well - They add depth without distraction
• Match your brand - Use colors that align with your app's design
• Keep it simple - The focus should be on your app, not the background

Add Supporting Text

Consider adding brief captions to your screenshots:

• Keep text short (3-5 words)
• Focus on benefits, not features
• Use a readable font size

Common Mistakes to Avoid

• Using outdated device frames
• Cluttered backgrounds that distract from the app
• Low resolution exports
• Inconsistent styling across screenshots

The Quick Way to Do This

Instead of spending hours in Figma or Photoshop, use a tool like Screenhance:

• Upload your screenshot
• Choose a device frame
• Pick a background
• Export

It takes about 10 seconds per screenshot, and the results look professional.

Frequently Asked Questions

How many screenshots should I upload to the App Store?

Upload all 10 allowed screenshots. More screenshots give users more information and increase the chance they'll find something that convinces them to download. Prioritize quality over quantity—10 polished screenshots beat 10 rushed ones.

What should my first App Store screenshot show?

Your first screenshot should immediately communicate your app's core value. Show the main screen or feature that answers "what does this app do?" This is the most important screenshot since it appears in search results.

Do App Store screenshots need device frames?

Device frames aren't required, but they significantly improve the professional appearance of your screenshots. They help users visualize your app on their device and signal that you care about presentation quality.

What background color works best for App Store screenshots?

Gradient backgrounds work best because they add visual interest without distracting from your app. Match colors to your brand when possible. Avoid busy patterns or photos that compete with your app's UI for attention.

How do I make App Store screenshots quickly?

Use a dedicated mockup tool like Screenhance. Upload your screenshot, select an iPhone frame, choose a background, and export. The whole process takes about 10 seconds per screenshot versus hours in Photoshop or Figma.

Related Reading

• How to Create an iPhone Mockup: Step-by-Step Tutorial - iPhone mockup guide
• How to Present App Screenshots: A Complete Guide - Presentation strategies
• Best Screenshot Size: Complete Guide - Optimal dimensions
• 7 Screenshot Mistakes That Make Your Product Look Amateur - Common mistakes to avoid

Conclusion

Great App Store screenshots don't require design skills - they require the right approach and tools. Focus on showcasing your app's value, use professional device frames, and keep your backgrounds clean.

Your screenshots are your app's first impression. Make them count.