Create App Store Screenshots That Get Downloads

An App Store screenshot maker is a tool that helps you create the promotional images shown on your app's listing page in the Apple App Store or Google Play Store. These screenshots are often the first thing potential users see, and they play a major role in whether someone downloads your app.

With Screenhance, you can add device frames, captions, backgrounds, and branding to your raw screenshots — turning them into polished, conversion-focused visuals without needing a designer.

Want to learn more about creating screenshots that convert? Read our guide on App Store screenshots that convert.

Apple technically asks for iPhone 6.9-inch (iPhone 16 Pro Max class), iPhone 6.7-inch, iPhone 6.5-inch, and iPad 12.9-inch screenshots in separate uploads. In practice you can design once at the largest iPhone canvas — 1320×2868 — and let the App Store derive the smaller iPhone sizes from that submission. The trick is composing for the largest canvas first, not the smallest, so nothing critical gets cut when downscaled.

The iPad slot is the one place a single source design genuinely struggles. The 12.9-inch canvas is 2048×2732, which is wider and squarer than any iPhone. A caption that breathes on iPhone will feel cramped on iPad, and a device frame that fills the iPhone slot looks lost in the iPad slot. Build a parallel iPad composition that reframes the screenshot, enlarges the caption, and gives the device frame more room.

For teams shipping localized listings — say, English, Japanese, German, and French — the multiplier matters. One iPhone canvas times four locales is four sets to manage; if you also support iPad and Apple Watch, you're into the dozens. Keep the layout fixed across locales and let only the caption text change. That way a typo fix in English doesn't require reflowing the device frame and background for every other language.

A practical workflow: design the first slide for the largest iPhone, duplicate it nine times to fill the carousel, swap screenshots and captions, then export the full set. Repeat for iPad with the same captions but a redesigned layout. Our iPhone 16 mockup generator and iPad mockup generator are pre-sized for the respective slots so you don't have to track Apple's changing dimensions yourself.

Apple reviewers reject screenshots for a fairly predictable set of reasons, and almost all of them are easy to avoid if you know to look. The most common is showing features that don't exist in the build you're submitting. If your screenshot shows a dark mode toggle but the build doesn't have one, that's a rejection — even if the feature is shipping next week. Ship the feature first, then update the screenshot.

The second is pricing or promotional language inside the screenshot. "Free for the first month," "50% off," or a strikethrough price all trigger rejections under App Store Review Guideline 2.3.10. Pricing belongs in the App Store metadata, not the marketing image. The same rule applies to references to other platforms — a "Now on Android" flag in your iOS screenshot will get flagged.

The third is misleading device chrome. Apple wants screenshots to look like they were taken on the device the listing represents. Using a Pixel frame or a generic Android phone frame in an iOS listing — even as a stylistic choice — is grounds for rejection. Stick to current-generation iPhone or iPad frames in your iOS marketing, and if you're cross-publishing, build a separate gallery for Google Play with the appropriate Android devices.

The fourth, less obvious one: status bar inconsistency. If your screenshots show full battery and 5G on slide one but a half-full battery on slide three, reviewers occasionally flag it as unpolished. Either standardize the status bar across the set (most teams hide it or use 9:41 with full battery, mirroring Apple's own marketing) or strip it entirely and let the frame supply a clean version. Pair the screenshots with consistent social previews so the experience matches when someone shares the listing.