How to Display Screenshots on Your SaaS Landing Page

Your SaaS landing page has one job: convert visitors into users. And the screenshots you choose play a huge role in that.

Here's how to get them right.

Why Screenshots Matter

Visitors decide in seconds whether to keep reading or bounce. Your product screenshots help them:

• Understand what your product actually does
• Visualize themselves using it
• Trust that it's polished and professional
• Get excited about the features

A bad screenshot creates doubt. A great one builds confidence.

The Hero Screenshot

Your above-the-fold hero image is prime real estate. Make it count:

Show the core value

Don't show a settings page or login screen. Show the main thing your product does - the dashboard, the editor, the results.

Use a device frame

A MacBook or browser frame adds instant professionalism. It helps visitors picture your product in their own workflow.

Add a beautiful background

Gradients work well. They add visual interest without distracting from the product. Match your brand colors if possible.

Keep it high resolution

Blurry screenshots scream "amateur." Export at 2x or 3x resolution for crisp displays on retina screens.

Feature Section Screenshots

As visitors scroll, they want to see more. Your feature screenshots should:

Focus on one feature each

Don't try to show everything in one image. Let each screenshot highlight a specific capability.

Add context

A screenshot of a chart is okay. A screenshot of that chart in a MacBook frame with a caption like "Real-time analytics" is better.

Be consistent

Use the same device frames, backgrounds, and styling throughout. This creates a polished, cohesive feel.

What Device Frames to Use

Match your frames to your audience:

• MacBook - Best for web apps, dashboards, B2B tools
• Browser window - Good alternative to MacBook, feels lighter
• iPhone - Mobile apps, responsive designs
• iPad - Tablet apps, apps with larger interfaces
• Multiple devices - Show cross-platform support

Common Mistakes

Raw screenshots

Never use plain, uncropped screenshots. They look unfinished.

Outdated devices

Using an iPhone 8 frame in 2025 makes your product look outdated too. Keep frames current.

Too much clutter

Crop out unnecessary UI elements. Focus on what matters.

Fake or placeholder data

Real data (even anonymized) looks more trustworthy than "John Doe" and "123 Main Street."

Inconsistent styling

Mixing different background colors, frames, and styles looks unprofessional.

Quick Process

Here's a simple workflow:

• Capture clean screenshots of your product
• Choose 4-6 key screens to highlight
• Upload to a mockup tool
• Apply consistent device frames and backgrounds
• Export at high resolution
• Place on your landing page

Above the Fold vs Below

Above the fold (hero):

• Your best, most impressive screenshot
• Shows the core product experience
• Large and prominent
• Device frame with beautiful background

Below the fold (features):

• Supporting screenshots
• One per feature section
• Can be slightly smaller
• Same styling for consistency

Related Reading

• How to Take Better Screenshots: Tips for Professional Results - Capture techniques
• How to Present App Screenshots: A Complete Guide - Presentation strategies
• How to Create SaaS Hero Images That Convert - Hero image best practices
• 7 Screenshot Mistakes That Make Your Product Look Amateur - Common mistakes to avoid

Conclusion

Your landing page screenshots are selling your product before visitors ever sign up. Invest the time to make them look professional.

The difference between raw screenshots and polished mockups can be the difference between a bounce and a conversion.

Make every pixel count.