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How to Create LinkedIn Post Images That Get Engagement

LinkedIn rewards visual content. Learn how to create professional screenshots and mockups that drive likes, comments, and connections.

By Sharon Onyinye

How to Create LinkedIn Post Images That Get Engagement

LinkedIn is the most underrated platform for visual content. While everyone focuses on Twitter, LinkedIn posts with images get 2x the engagement.

Here's how to create visuals that work for a professional audience.

Why Images Work on LinkedIn

LinkedIn's algorithm favors content that keeps users on the platform. Images do exactly that:

  • Posts with images get 2x more comments
  • Documents (carousels) get 3x more reach than text posts
  • Native content outperforms external links

Screenshots of your product, results, or process are perfect LinkedIn content.

LinkedIn Image Specifications

Single image posts:
  • 1200 x 627 pixels (1.91:1 ratio) - displays fully in feed
  • 1200 x 1200 pixels (1:1 square) - good for focus
  • 1080 x 1350 pixels (4:5) - more vertical space
Document posts (carousels):
  • 1080 x 1080 pixels per slide
  • PDF format
  • Up to 300 pages (10-15 is optimal)
Maximum file size: 8MB for images

Export at high resolution for professional appearance.

What Works on LinkedIn

1. Product Screenshots with Results

Show your product + the outcome it creates.

Examples:
  • Dashboard screenshot with impressive metrics
  • Before/after of a problem your product solves
  • Feature screenshot with customer testimonial overlay

2. Behind-the-Scenes Process

LinkedIn audiences love seeing how things get made.

Examples:
  • Design iterations
  • Code snippets with explanations
  • Strategy documents
  • Meeting notes or frameworks

3. Data and Charts

Numbers grab attention on LinkedIn.

Examples:
  • Growth charts
  • Comparison data
  • Survey results
  • Industry benchmarks

4. Frameworks and Diagrams

Educational content performs exceptionally well.

Examples:
  • Process flowcharts
  • Decision matrices
  • Strategy frameworks
  • Concept explanations

LinkedIn vs. Twitter: Key Differences

Tone: More professional, less casual Backgrounds: Light/neutral often works better than dark Device frames: Browser mockups outperform phone mockups Text: Can include more text than Twitter Audience: Expects value and insights

Creating LinkedIn-Ready Mockups

Step 1: Choose the Right Content

Pick screenshots that tell a professional story:

  • Results and outcomes
  • Processes and methods
  • Tools and techniques
  • Lessons learned

Step 2: Frame Appropriately

For B2B SaaS and web products:

  • Browser frames work best
  • Laptop frames for desktop software
  • Keep mobile frames for mobile-specific products

Step 3: Select Background Colors

LinkedIn-appropriate palettes:

  • Professional blues and grays
  • Soft gradients (not neon)
  • White or light backgrounds
  • Match your brand colors

Step 4: Add Context (Optional)

Unlike Twitter, LinkedIn supports more text:

  • Headline or key insight
  • Data callouts
  • Source attribution
  • Your logo (subtle)

Step 5: Export and Optimize

  • 1200 x 627 for feed display
  • PNG for screenshots with text
  • Under 8MB file size

Common LinkedIn Image Mistakes

Too casual

What works on Twitter may not work on LinkedIn. Keep it professional.

External links in images

LinkedIn deprioritizes posts with external links. Keep content native.

Low effort screenshots

Raw, unpolished screenshots look unprofessional to a B2B audience.

Ignoring mobile

70% of LinkedIn usage is mobile. Test your images on small screens.

No hook

The image needs to make people stop scrolling. Lead with value.

Content Ideas for LinkedIn

1. Product launches - Polished mockups of new features

2. Customer wins - Screenshots of results (with permission)

3. Industry insights - Data visualizations

4. How-to guides - Step-by-step process screenshots

5. Tool comparisons - Before/after or side-by-side

6. Milestone celebrations - Metrics and achievements

7. Thought leadership - Frameworks and diagrams

Related Reading

Frequently Asked Questions

What size should LinkedIn post images be?

For single images, use 1200 x 627 pixels (1.91:1 ratio) for full-feed display. Square images (1200 x 1200) also work well. For carousels/documents, use 1080 x 1080 pixels per slide.

Do images help LinkedIn post performance?

Yes, significantly. Posts with images get 2x more comments than text-only posts. Document posts (carousels) can get 3x more reach. LinkedIn's algorithm favors visual content.

Should I use the same mockups on LinkedIn and Twitter?

Not always. LinkedIn audiences expect more professional, polished content. Lighter backgrounds and browser frames often work better on LinkedIn. Adjust tone and style for the platform.

How many images should I include in a LinkedIn post?

For single posts, one strong image is usually best. For carousels (document posts), 10-15 slides is optimal. More slides means more time on post, which the algorithm rewards.

Conclusion

LinkedIn is a goldmine for visual content, especially for B2B products. Professional mockups help you stand out in a sea of text posts.

Take the time to create polished visuals. Your LinkedIn engagement—and your network—will grow.

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