{
    "name": "Apple creative image specifications",
    "updated": "2026-10-13",
    "source": "https://developer.apple.com/help/app-store-connect/reference/app-information/creative-assets-specifications",
    "notes": "Images must be opaque. These creative placements are separate from App Store screenshots and app preview videos. Search artwork must maintain an exact 3:2 aspect ratio.",
    "placements": [
        {
            "id": "apple-header",
            "name": "Product page header",
            "width": 3840,
            "height": 1646,
            "maxWidth": 3840,
            "maxHeight": 1646,
            "formats": [
                "image/png",
                "image/jpeg"
            ],
            "description": "Wide artwork for the product page header. Keep the central subject readable across crops."
        },
        {
            "id": "apple-search",
            "name": "Search results artwork",
            "width": 1920,
            "height": 1280,
            "maxWidth": 3840,
            "maxHeight": 2560,
            "formats": [
                "image/png",
                "image/jpeg"
            ],
            "description": "Landscape artwork for search results. Use a 3:2 canvas within the accepted range."
        },
        {
            "id": "apple-universal",
            "name": "Universal artwork",
            "width": 5244,
            "height": 2950,
            "maxWidth": 5244,
            "maxHeight": 2950,
            "formats": [
                "image/png"
            ],
            "description": "A larger image source for Apple’s creative placements. Review the resulting crops in App Store Connect."
        }
    ]
}